$9936 in Brazil on BetBoom Casino: a case study on traffic arbitrage

As part of traffic arbitrage in the Brazilian market, a successful case study was realized using the BetBoom Casino offer. An advertising campaign targeting the Brazilian audience.

• GEO: Brazil;
• Offeror: BetBoom Casino; 
• Platform: FB* apps;
• Test Period: 01.04-30.04;
• Cost: $5860;
• Revenue: $9936 + dolts.

Selection of GEO and target audience

Brazil was chosen as a GEO for several reasons: 

• A high level of patriotism among the population;
• Passion for soccer and respect for soccer stars and media personalities. 

These factors, along with the great interest in gambling, have made Brazil a great geo for traffic flooding.

Creative strategy

The campaign used creatives focused on bonuses and slots, with a predominance of green, symbolizing Brazilian national colors. The effectiveness of the approach is confirmed by examples of static images and video creatives demonstrating the gameplay.

Examples of creatives

• Static images with green background and bonuses;

• Video сreatives demonstrating the gameplay;

Bay scheme and optimization

To maximize the effectiveness of the advertising campaign, WWA applications were used with launching through high-limit accounts and BM 250, as well as auto-reg accounts. The average cost of installation was about $1.

On optimization:

• Placements – Facebook feed only;
• Version – Android 10+;
• Age – 29+;
• GEO – cities of millions and wide;
• Gender – males only.

Bay Area Scheme – 1-1-3 SVO.

Results and recommendations

The presented statistics confirm the high efficiency of the chosen strategy and approach to traffic arbitrage in Brazil. It is recommended to focus on testing different approaches to maximize revenue.

This case highlights the potential of Brazil as a market for traffic arbitrage, especially in the gambling segment, and demonstrates the importance of a creative approach and careful optimization of advertising campaigns.