Top 5 eCommerce SEO services

8 min


In today’s eСommerce world, where competition is at its peak, the importance of SEO (search engine optimization) cannot be overestimated. SEO is the key to increasing the visibility of online stores in search engines, thereby attracting potential customers and increasing sales. An effective SEO strategy allows your website to stand out among millions of others, securing the best search engine rankings for key queries related to your products or services.

Choosing the right SEO service plays a key role in achieving e-Commerce success. We’ve broken down what eCommerce SEO Services there are and how to choose the best one for your business. 

Top 5 eCommerce SEO services
Choosing the right SEO service plays a key role in achieving eCommerce success. Image: rawpixel.com

Best eCommerce SEO services

With the best ecommerce SEO service focusing on ensuring that the right audience finds your website at the right time, the top services are about visibility and communication. But as we’ve already explored, it’s not all in the keywords you use as part of your content strategy. Ecommerce SEO also involves the user experience from start to finish. That means looking at what will put you above the competition.

SmartSites

Because SmartSites has built more than 700 websites that have been successful, it presents a fantastic chance for you to expand your brand and increase the amount of traffic that you receive.

Year of Foundation 2011
Founder Michael Melen 
Location Paramus, New Jersey 
Email contact@smartsites.com 

It is an agency that has won several awards and mostly focuses on search engine marketing. It has a fantastic reputation for developing effective organic search engine optimization strategies for all different kinds of businesses. 

Due to the fact that it works with many different kinds of businesses, including industrial and automotive, business-to-business, home services, and hospitality, the agency has experience in a variety of different industries. 

Smartsites provides a wide range of services, each of which can be priced according to your specific requirements and objectives. 

Big Leap

E-commerce, business-to-business, and business-to-consumer entities may all benefit from the SEO solutions that Big Leap, a top digital marketing agency, provides. 

Year of Foundation 2008 
Founder Bryan Phelps 
Location Lehi, Utah, United States 
Email bryan@bigleap.com  

When it comes to keyword research and content optimization, it is one of the most skilled organizations now available. 

In addition to providing SEO services, the firm also gives customers access to a number of free materials. These resources include a digital marketing tool kit, a marketing budget calculator, a competition analysis checklist, a personal guide to SEO, and a great deal more. 

Delante

In the field of search engine optimization (SEO), Delante is a global agency that specializes in data-driven SEO. With expertise working with a diverse spectrum of sectors, Delante has worked with anything from online retailers to information technology organizations. 

Year of Foundation 2014
Founder Matt Calik Jacek Blaut 
Location Krakow, Poland 
Email info@delante.co 

In addition to providing SEO services for e-commerce, it also provides SEO services for long tail keywords. Furthermore, it grants access to a number of free SEO and marketing tools, as well as a search engine results page (SERP) simulator and a conversion rate calculator. 

An estimated twenty-four SEO technologies are utilized by the organization in its content management systems. It is made up of a knowledgeable staff that offers search engine optimization SEO solutions to meet the requirements of the customers. 

WebFX

In addition to providing services like site design and social media marketing, WebFX is recognized as one of the most successful digital marketing organizations. They specialize in search engine optimization (SEO), but they also provide other services.

Year of Foundation 1996 
Founder William Craig 
Location Harrisburg, Pennsylvania, United States 
Email sales@webfx.com

The many websites that they optimize are the focus of their creation and development of tailored tactics. It provides price plans that are easy to understand, and each of the pricing plans comes comprehensively loaded with dozens of features. 

The organization provides access to a number of free tools, including a Domain Age Checker, a Links Counter, Readability test tools, Blog post idea generators, and a number of other resources. 

Funnel Boost Media

A funnel as a digital marketing business that offers a comprehensive range of services, Boost Media specializes in providing local search engine optimization (SEO) services, home services, legal companies, and healthcare facilities. The organization is made up of a group of digital marketing experts with years of expertise. 

Year of Foundation 2012 
Founder Ryan M Duncan 
Location San Antonio, Texas 
Email 

As part of its mission, the agency is working to transform the conventional marketing funnel into the realm of online marketing. It is one of the best choices for anyone who is looking for local search engine optimization services. 

In addition to this, it offers individualized monthly SEO reports that assist users in monitoring the metrics of their website’s rating as well as the ranking of keywords. 

Top 5 eCommerce SEO services
eCommerce SEO also involves the user experience from start to finish. Image: tirachardz

How to pick the right eCommerce SEO service

Choosing the right e-commerce SEO service is critical for the success of your online store. SEO, or Search Engine Optimization, is the process of optimizing your website to rank higher in search engine results. This is essential for driving traffic to your site and increasing sales.

However, with so many SEO services available, it can be challenging to select the one that’s right for you. Here are some steps to help you make an informed decision:

  • Before searching for an SEO service, it’s crucial to understand what you want to achieve. Are you looking to improve your site’s ranking for specific keywords, increase traffic, enhance user experience, or boost conversion rates? Defining your goals will help you find a service that specializes in those areas;
  • E-commerce SEO is different from general SEO. It requires specific strategies to optimize product descriptions, categories, and pages. Therefore, look for an SEO service with experience in the e-commerce sector and, if possible, in your particular niche;
  • Research the SEO service’s past performance. Look for case studies, client testimonials, and reviews. A reputable SEO service should be able to demonstrate a track record of success with previous clients;
  • Ask potential SEO services about their approach to SEO. They should be able to explain their strategies for on-page optimization, technical SEO, content creation, and link building. Be wary of services that promise quick results or use black-hat SEO techniques, as these can lead to penalties from search engines;
  • While cost should not be the only factor in your decision, it’s important to consider your budget. Remember, the cheapest option may not always offer the best value. Look for a service that provides a good balance between cost and the quality of their services;
  • Choose an SEO service that communicates clearly and regularly. They should provide you with detailed reports that show progress towards your goals. Good communication is essential for a successful SEO partnership;
  • As your business grows, your SEO needs will change. Ensure the SEO service can scale its services to match your evolving requirements.

By following these steps, you can pick the right e-commerce SEO service that aligns with your business goals and helps you achieve online success. Remember, a strong SEO foundation is key to driving traffic and increasing sales on your e-commerce site.

Benefits of hiring an eCommerce SEO service

Increased visibility and traffic

Professional SEO plays a key role in improving the visibility of online stores in search engine results, which has a direct impact on attracting more visitors. The main advantage of this approach is an increase in organic traffic, which is achieved by optimizing the site to meet the requirements of search engines and the needs of the target audience.

Optimization begins with research and selection of the right keywords, which allows the site to rank for queries most relevant to its products or services. Techniques are applied both on-page (on-page) and off-page (off-page), including improving site structure, loading speed, creating high-quality and unique content, as well as building up link mass from authoritative resources.

Also important is the improvement of user experience (UX), which includes making the site easy to navigate, adaptability for mobile devices and minimizing page load time. These measures improve visitor satisfaction by reducing bounce rates and increasing the likelihood of converting visits into purchases.

Using professional SEO services not only allows you to achieve high positions in search results, but also to ensure their stability, which is critical in the face of ever-changing search engine algorithms. This invests in the business for the long term, ensuring its growth and development.

Increasing conversions and sales

Optimizing your website and content for search engines plays a key role in increasing conversions and sales in e-commerce. First, quality SEO optimization focuses on improving website usability, which includes page loading speed, adaptability of design for mobile devices, and intuitive navigation. These aspects contribute to a higher level of user satisfaction, reducing abandonment and increasing time spent on the site.

In addition, carefully crafted content that focuses on the needs and interests of the target audience helps increase engagement. Using the right keywords helps attract traffic with high conversion potential, as users are already interested in the products or services you offer. Effective call to action (CTA) placement and product page optimization can significantly improve conversion rates by guiding visitors to purchase.

Finally, continuous analysis and optimization of your SEO strategy allows you to adapt to changes in consumer behavior and search engine algorithms. This ensures long-term growth in organic traffic and a steady increase in sales. Investing in professional SEO services is thus a strategic move for businesses looking to expand their online presence and increase revenue.

Using the right keywords helps attract traffic with high conversion potential. Image: stefamerpik

Which eCommerce SEO service is the best

When choosing an eCommerce SEO service, it is advisable to look at the following key factors:

  • Finding a company with experience in your industry can ensure a deeper understanding of the unique challenges and opportunities of your business;
  • Researching a company’s successful projects can help you assess their ability to deliver results;
  • Testimonials from previous and current clients can provide insight into the reliability and effectiveness of the SEO agency;
  • It is important that the company provides clear and regular communication and is available to answer your questions;
  • A reliable agency should be open about the SEO techniques and strategies used;
  • The agency’s ability to adapt its strategy according to changes in search engine algorithms and market behavior is an important aspect for long-term success.

By considering these factors, you will be able to make an informed choice in favor of the SEO agency that is best suited to support and grow your e-commerce business.

FAQ

What is eCommerce SEO and why is it important

eCommerce SEO is the process of optimizing your online store to rank higher in search engine results. This is crucial because higher visibility in search results can lead to more traffic and, ultimately, more sales. By optimizing your site, you ensure that potential customers can find your products easily when they search for keywords related to your offerings.

Can I do SEO for my eCommerce site myself, or should I hire a professional service

While it’s possible to perform some basic SEO tasks on your own, hiring a professional eCommerce SEO service is advisable for comprehensive optimization. Professional services have the expertise and tools to conduct in-depth keyword research, optimize site structure, improve user experience, and execute advanced strategies that are crucial for competitive markets.

How do I choose the right eCommerce SEO service for my business

Choosing the right service involves assessing your business needs, understanding your SEO goals, and researching potential services’ experience and success in your industry. Look for services with a proven track record, transparent communication, and strategies that align with your business goals. Client testimonials and case studies can also provide valuable insights into a service’s effectiveness.

How long does it take to see results from eCommerce SEO

The timeline for seeing results from eCommerce SEO can vary depending on several factors, including the competitiveness of your industry, the current state of your website, and the strategies implemented.

Generally, it can take anywhere from a few months to a year to see significant improvements in search rankings and traffic. SEO is a long-term strategy, and consistent effort is key to achieving and maintaining results.

If you want to read more about eCommerce and profitable marketing strategies, feel free to look at our article about dropshipping — we made a big guide about this type of online trading.

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