Analysis of best affiliate programs: top niches reveal

7 min

Webmaster’s income depends on many factors — the terms of the affiliate program, initial investments, the choice of an offer and so on. But one of the decisive factors is the choice of the niche in which the affiliate will work. 

There are many ways to choose a niche — someone chooses based on their experience, someone looks at the profitability of the niche, someone — on their knowledge of the niche. 

But not all webmasters know what is the best way to choose a niche, what are the most profitable best affiliate marketing niches. We have analyzed the best affiliate programs and answered all these questions in this article.

Analysis of best affiliate programs: reveals top niches
There are many ways to choose a niche. Image:

What are affiliate marketing niches?

Niche affiliate marketing is a certain set of similar topics that an affiliate marketer decides to work in. Webmaster focuses most of his marketing efforts on certain topics that form the niche he occupies. For example, if a webmaster promotes health and beauty products and services, then his niche is a healthy lifestyle. Niche and verticals should not be confused — a single niche can contain several verticals.

How to choose the best affiliate marketing niches?

Choosing good niches for affiliate marketing is one of the most important steps in affiliate marketing. However, new top affiliates always face the problem of choosing the best affiliate marketing niches. Here are four ways that will allow newbies to choose their niche correctly:

Personal interests

To choose a niche that will be interesting to work with, it is very important to pay attention to your interests. This is necessary not only for comfortable work and studying related information — top affiliates who are interested in a niche, will better understand the target audience of this niche. However, it is necessary to pay attention not only to personal interests, but also to the profitability of this niche. 

Evaluate profitability

It is important to correctly assess how much investment will be required to promote the product and how much money it will potentially bring in. In addition, it is necessary to constantly monitor the profitability of the project – whether the costs do not exceed the possible income. It is possible to work at a loss for a while if the project promises prospects, but this is unlikely to last for long.

Monetization options

If a niche has limited monetization options, it is better to abandon it. A large number of monetization methods opens up the possibility of creating multiple streams of income, significantly reducing the risks of losing investments and being unemployed if one of the affiliate programs stops functioning. The more affiliate programs working in a niche, the more monetization opportunities the niche has.

Analysis of best affiliate programs: reveals top niches
It is best to start with niche affiliate marketing with a small or medium competition index. Image: fauxels


You should not start working in a niche where competition is very high. Experienced webmasters and marketing teams simply will not let beginner affiliate marketers pour good volumes of traffic and get good income.

It is best to start with niche affiliate marketing with a small or medium competition index, and with experience move to more competitive good niches for affiliate marketing. You can estimate the indicator of competition in a niche by the size of payouts — the bigger the payouts, the higher the competition. 


Getting organic traffic is just as important as traffic from ads. To determine if a niche’s keywords are in demand, you can use keyword analysis from competitors. To climb up in search and become the best affiliates, it is important to choose keywords with low to medium competition.

The most profitable affiliate marketing niches

Now we can move on to the most interesting part — a list of the seven most profitable affiliate marketing niches:

Healthy lifestyle

Every year the overall life expectancy of people is increasing due to the growing interest in healthy lifestyles and the development of medicine. Researchers conducted a study in which they found out that by 2025, the global market value of healthcare will exceed 6 trillion dollars. There is a huge amount of money being made in the healthy lifestyle niche, so it’s no wonder that best affiliates are particularly popular in this area.

The highest paying affiliate niches of healthy living includes:

  • Healthy eating programs and diets;
  • Sporting goods and services;
  • Nutritional supplements;
  • Exercise courses and personal trainer services;
  • Slimming aids;
  • Sexual health products.

The healthy lifestyle niche has a very diverse audience — both young and old people are interested in it. However, people become more interested in health products and services as they get older. It is important not to spread your marketing efforts across all age groups and audiences — it is better to focus on people with specific health problems, specific interests or one age group. 

Analysis of best affiliate programs: reveals top niches
The healthy lifestyle niche has a very diverse audience. Image: Freepik

It’s also important to regularly read niche media to stay up-to-date on the latest health news. This information can be successfully leveraged to fuel interest and increase engagement with your audience.

Digital technologies

According to experts, in 2024, the revenue in the software market will amount to 578 million dollars, and the revenue of digital entertainment will increase to 2.5 trillion dollars. Affiliate niches of digital technologies is almost as much in demand as the best niches for affiliate marketing of healthy lifestyle, so webmasters are actively earning on it as well. 

The highest paying affiliate niches of digital technology includes:

  • Social Media;
  • Video games;
  • Software;
  • Mobile apps.

As with the healthy lifestyle niche, the digital niche affiliate marketing has been heavily influenced by the COVID-19 pandemic — people are spending a lot more time at home, using the internet more, and using digital technologies for work, study, and communication. 

Before you start working in digital most profitable affiliate marketing niches, it’s important to identify your target audience based on your knowledge of the field.

For example, if you are well versed in digital technology, you should target an audience that also understands this field well — they need reviews, fresh digital innovations, and the latest news. And if you don’t understand the field well, it’s worth focusing on an audience that needs detailed guides, explanations, and examples. 


This best niches for affiliate marketing specializes in providing financial services — lending services, e-wallets, alternative assets and so on. The best niches for affiliate marketing are extremely popular due to the great concern of people about their savings and ways to multiply them.

The highest paying affiliate niches of finance includes:

  • Credit Cards;
  • Loans;
  • Investments;
  • Cryptocurrencies and crypto wallets;
  • Electronic wallets;
  • Financial Security and similar services.

When choosing your target audience, it’s important to consider factors such as the age and income level of your users so you can determine which financial products and services are most suitable for them.


Researchers have found that more than 10% of the content on the entire Internet is pornography. People tend to satisfy their needs, one of which is the need for sexual intimacy. It is this need that is satisfied by the adult niche. The quarantine had a positive impact on the development of the adult niche, as people in isolation became more likely to visit pornographic sites, especially single people.

The adult niche includes:

  • Pornographic sites;
  • Adult products;
  • Sex dating sites;
  • Webcam;
  • Adult games.

The advantage of the adult niche is that it is relevant regardless of the time of year and region, so it is not only profitable, but also very easy to promote adult offers. All age categories are interested in the adult industry, but most of all men from 25 to 45 years old are interested in 18+ content, so it is better to target them.


Despite bans in most countries around the world, the gambling industry not only exists, but also grows. As with the adult niche, gambling niche is popular in all countries and regardless of time, so it’s in high demand among webmasters.

The gambling niche includes:

  • Online casino;
  • Gambling sites;
  • Gambling mobile apps.

Online dating

Recently, largely due to the 2020 pandemic, the demand for online dating has skyrocketed. There is also a trend of people becoming more and more single. Therefore, helping single men and women find their love is considered one of the most lucrative best niches for affiliate marketing.

The highest paying affiliate niches of online dating includes:

  • Dating Affiliates;
  • Dating sites;
  • Mobile dating apps;
  • Relationship enhancement lectures and the like.

Goods for children

Keeping and raising children requires a lot of expenditure. If we look at the past and compare it with the present, it is not difficult to trace the trend of increasing demand for various baby products from toys and clothes to baby food.

Analysis of best affiliate programs: reveals top niches
Keeping and raising children requires a lot of expenditure. Image: Freepik

The niche products for children include:

  • Diapers;
  • Baby food;
  • Cribs and strollers;
  • Baby Clothes;
  • Baby monitors;
  • Toys.

Pet Products

People love their pets and are willing to spend a lot of money on them while the costs are increasing every year, so webmasters are working in the promising best niches for affiliate marketing as well. 

The niche of pet products includes:

  • Specialty feeds;
  • Grooming products;
  • Pet Clothing;
  • Training services;
  • Veterinary Services.
Analysis of best affiliate programs: reveals top niches
People love their pets and are willing to spend a lot of money on them. Image: Freepik

With more people working from home, interest in pet care is only growing, so this niche affiliate marketing will become even more profitable over time.

Hosting providers

The first website appeared on the Internet in August 1991. And just three decades later, there are already 1.72 billion active websites on the web, with 547000 new web resources added every day. And each of these sites needs hosting.

Most hosting companies offer webmasters the opportunity to become their best affiliates and receive a percentage of royalties for each brought user, which allows you to earn very good money.

Where to look for new offers and partnerships in chosen affiliate marketing vertical?

Finding new offers and partnerships is essential for growth in affiliate marketing. Here’s where you can find offers and new partnerships:

  • Affiliate networks: Such platforms contain many affiliate programs in different best affiliate marketing niches;
  • Direct partnerships: Approach companies directly to ask for partnerships. Many companies offer affiliate programs that may not be hosted on affiliate networks;
  • Industry events and forums: Participate in industry events, forums and online communities to learn about new affiliate programs and partnership opportunities.


These are just some of the best affiliate marketing niches that can bring you income one way or another. In fact, trends can regularly change at one moment — one niche will become unprofitable when just yesterday it was bringing good things, and one of the forgotten niches will become the best niches for affiliate marketing again.

To be aware of the growing popularity of certain areas of affiliate marketing, you should always stay up to date and regularly read the media. This way you can quickly learn about the latest changes and be one of the first to start making money in a new niche.

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RateMeUp Team

We’re not just a group of anonymous affiliate marketing experts; we’re a close-knit team that’s been working together for over a decade. Our journey began at the inception of this industry, where we laid the foundation for the very first verticals. If you’ve ever been intrigued by traffic arbitrage case studies, chances are you’ve already come across our work.