Best time to post on Instagram in 2024

7 min

Are you frustrated by the low engagement of your Instagram posts? This question can be a concern for many who are looking to grow and become popular on this platform. You’ve probably tried different content strategies before, but you’ve noticed that the results vary greatly depending on when you post.

Publishing on Instagram isn’t just about choosing interesting photos or creating unique content. Timing plays a key role in maximizing engagement and reach. The right timing can be your secret tool for capturing your audience’s attention, increasing likes, comments, and followers.

With Instagram’s algorithm changes, the importance of posting at the “golden time” is only increasing. Social media algorithms don’t stand still, adapting to user behavior and changing the rules of the game. This means that information about the best time to post needs to be constantly updated.

Let’s move on to looking at the different aspects that will help you maximize the effectiveness of your Instagram posts.

Best Time to Post on Instagram
Сhoosing a fasting time for Instagram posting is not so easy. Image: ansiia

Why is there no activity on my Instagram account?

Understanding why there is no activity on your Instagram account can be the key to increasing engagement and follower growth. One of the most significant reasons you may be seeing low engagement is due to sub-optimal posting times. The timing of publishing plays a critical role in the success of your content on Instagram, as the platform’s algorithm and audience behavioral patterns determine the visibility and engagement with your posts.

The importance of choosing the right time to post

  1. Instagram’s algorithm favors content that has recently been published when a user logs into the app. This means that posts made at peak times for your target audience have a better chance of being seen and interacted with.
  2. Different audience groups are active at different times. For example, if your target audience is in a different time zone, it’s important to tailor your publishing times to their active hours. Analytics tools can help you determine when your audience is most active on Instagram.
  3. At times of peak audience activity, competition for users’ attention increases. By publishing content during less competitive hours when your audience is still active, you can increase the chances of your post being seen.

How to determine the optimal time to publish

  1. Use Instagram Insights to analyze your audience’s activity. Pay attention to the hours when your followers are most active and adapt your posting schedule accordingly.
  2. Experiment with posting at different times and analyze engagement to determine which time slots work best for your content.
  3. If your audience is spread across different time zones, consider creating a publishing schedule that accounts for this difference, perhaps publishing content when it can reach as many audiences as possible.
  4. Tools like Later, Hootsuite, and Buffer can help you automate publishing at optimal times based on analyzing your audience’s activity.
Increased Instagram activity
Choosing a fasting time for Instagram posting is not so easy. Image: Freepik

Understanding your audience

Understanding your audience is critical to effective Instagram posts. Here’s how it can improve your social media strategies:

  • The importance of understanding your audience:
    • Maximize reach: By tailoring content to your audience’s interests, you increase the chances of them viewing it.
    • Improving engagement: Content that responds to your audience’s needs encourages active engagement from followers.
  • Analyze user activity through Instagram Insights:
    • Demographics: Understanding the age, gender, and geographic location of subscribers helps create targeted content.
    • Audience activity: Identifying peak hours of subscriber activity allows you to schedule posts for maximum reach.
  • Time zone tracking:
    • Audience diversity: For accounts with an international audience, it’s important to account for differences in activity times.
    • Scheduling tools: Automating publications at the optimal time for different locations helps maintain consistent engagement.

General best practices for posting times

In fact, choosing a fasting time is not so easy. This is because it depends on a lot of variables. For example, you can post at the same time of day and the same day of the week, but the reach will be different. So what is it and when is the best time to post on Instagram. You need to know some of the subtleties: 

Weekdays versus weekends

Research shows that Instagram engagement tends to be higher on weekdays than on weekends. This is because during the workweek, users regularly check their devices at certain times of the day, such as during their morning commute and lunch breaks. Consequently, the time slots between 7am and 9am and 12pm and 2pm can be the sweet spots for weekday publications. However, there are exceptions for local businesses focused on attracting visitors on weekends when their audience is more active.

Peak hours of activity during the week

One of the most surprising discoveries is 4am, revealed as the optimal time to post on Instagram in 2024. This phenomenon can be explained by the “early bird gets the worm” theory, where publishing your content one of the first in the morning increases the chances of it being visible to an audience that views the feed in the morning.

Consistency is the key

The importance of maintaining a consistent publishing schedule cannot be understated. Posting regularly at a time of your choosing helps build the habit of your audience viewing your content on a regular basis. Consistency creates anticipation in subscribers and increases the likelihood that they will engage and actively interact with your posts.

By maintaining consistency in your posts and optimizing the timing of your posts to match the activity of your target audience, you greatly increase your chances of success on Instagram. Whether you target weekday mornings or prefer to experiment with posting content later in the day, the key to success lies in understanding and adapting to your audience’s behavior.

Target audience in Instagram
The importance of maintaining a consistent publishing schedule cannot be understated. Image: user6702303

Segmentation is your friend

Audience segmentation is the key to an effective Instagram content posting strategy. This process involves grouping subscribers by certain characteristics such as age, geographic location, interests, and online behavior. Understanding these segments allows you to tailor the timing of your posts, taking into account their characteristics and habits.

For example, business accounts can target weekdays by targeting their audience’s lunch breaks, when people are most likely to be looking for entertainment or information on their social media accounts. Personal accounts, on the other hand, can attract more attention by posting content in the evening, when users are likely to be more free from responsibilities and can find time to browse Instagram. Following these steps will help you maximize your profits and promote your ads

Keep time zones in mind

For accounts with a global audience, taking time zones into account becomes even more important. Time differences can significantly affect the effectiveness of your posts. A post that seems perfectly timed in one region may be less successful for subscribers in another time zone.

Scheduling tools like Hootsuite, Later, and Buffer allow you to set customized publishing schedules for different regions. This ensures that your content reaches your audience at the most convenient time for them, maximizing reach and engagement. Using these tools helps automate the content posting process, simplifying your account management and audience engagement strategy.

Overall, developing a posting strategy that targets your audience requires careful analysis and planning. Audience segmentation and time zone consideration are fundamental elements that will help you optimize your Instagram presence and achieve greater subscriber engagement.

While deadlines are important, quality content is the most important thing

Yes, you can hit the perfect time and hack the system. But if you make low-quality content, it’s just going to be simply not useful to anyone. To prevent this from happening, you need to:

Captivating content is king/queen.

Picking the perfect time to post can increase the visibility of your content on Instagram, but it’s useless without engaging content. The key to success lies in creating content that resonates deeply with your audience, sparking interest and encouraging interaction. Incorporating user-generated content, taking polls, and utilizing interactive features like quizzes and question stickers in Stories can greatly increase engagement and give your followers a sense of brand ownership.

Create compelling captions

Quality post captions play just as much of a role as the images or videos themselves. They should be informative, engaging, and prompt action, whether it’s commenting, saving the post, or clicking a link on your profile. Using relevant hashtags also helps to increase the reach and recognition of your content, catching the attention of not only your followers but also the wider Instagram audience.

Use Instagram Stories, clips, and Live features

Instagram Stories, videos, and Live features offer unique opportunities for audience engagement. Stories can contain both light-hearted and in-depth content, keeping followers engaged on a regular basis.

Commercials, on the other hand, offer a more detailed dive into a topic, while Live broadcasts create a sense of immediacy and provide a high level of real-time interaction. Utilizing these features at strategic moments of the day can help capture and retain audience attention, strengthening the bond between a brand and its subscribers.

Opportunities to increase engagement:

  • Instagram Stories: Daily updates, behind-the-scenes, short tips.
  • Commercials: Product demos, instructional videos, brand stories.
  • Live broadcasts: Q&As, live discussions with followers, new product launches.
Instagram posting guide
Mastering Instagram posting strategies requires a balance between following common best practices and customizing your approach to your unique audience. Image: freepik

Take Action: Tools and resources to make your Instagram strategy more effective

To optimize your Instagram posting strategy and determine the ideal posting times, it’s helpful to use specialized tools. These resources can offer in-depth analysis of your audience’s activity and help create a more effective content plan.

  • Later: This is a powerful post scheduling tool that also offers analytics on the best time to post based on your audience’s previous activity. Later simplifies the content management process by allowing you to visually schedule and automate the publishing of posts, stories, and videos.
  • Hootsuite: With it, you can not only schedule publications in advance, but also access comprehensive analytics to help identify optimal time slots for your posts. Hootsuite also offers tools to monitor your brand mentions and keywords, making it useful for overall social media presence management.
  • Sprout Social: This tool offers detailed analysis of content performance and audience engagement. With Sprout Social, you can determine what types of posts are most popular with your audience and also find out the best time to share them.


Mastering Instagram posting strategies requires a balance between following common best practices and customizing your approach to your unique audience. Considering different posting times and analyzing the effectiveness of posts through Instagram Insights or specialized analytics tools helps you determine what content resonates best with your followers.

Key takeaways:

  • Engaging content remains king. Regardless of the time you choose to post, the quality and relevance of your content is crucial to attracting and retaining your audience’s attention.
  • Audience Adaptation. Understanding your target audience and their preferences is essential to optimizing publication times and content formats.
  • Utilizing tools and resources. Utilizing scheduling and analytics tools can significantly improve your effectiveness on Instagram.

Don’t be afraid to experiment with different posting times and content formats, and actively utilize available analytics tools to track results and adapt your strategy.

Get involved in learning more about Instagram marketing strategies by taking courses, reading blog articles, and subscribing to professional social media communities. This will help you stay on top of the latest trends and algorithm updates.

Remember, a combination of creative content creation, strategic post planning, and a willingness to experiment is the key to a successful Instagram presence. By following these tips and regularly updating your knowledge, you can dramatically improve your audience engagement and reach.

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