Since its launch in 2010, Instagram has remained one of the most popular social networks, boasting over 2 billion monthly active users as of 2023. Studies indicate that the average Instagram account sees a monthly follower growth rate of approximately 1.69%. However, this figure can vary significantly based on the account’s niche and engagement strategies. Therefore, we’ll explore what you need to do to grow your account and achieve even higher engagement.
The best tools to boost your Instagram follower growth
To provide a comprehensive response to the question of how to get more followers on Instagram, it’s crucial to consider several factors. This includes not just a strategic approach, but also utilizing various tools to optimize content creation, scheduling, and engagement. Here are some key social media analytics tools for Instagram followers increase:
Instagram Business Suite
It is an all-in-one tool designed for managing both Instagram page and Facebook accounts. Key features include analytics, scheduling, and a unified inbox. With Instagram Business Suite you can get detailed insights into follower growth, engagement rates, and post performance, schedule posts and stories, ensure consistent content delivery, and even manage messages and comments, improving follower engagement.
Later
It is a social media scheduling tool for visual content planning tailored for Instagram. Its features include a visual content calendar, analytics, and hashtag suggestions. With Later you can facilitate easy drag-and-drop scheduling of posts to maintain a consistent posting schedule, get insights into follower growth, optimal posting times, and post performance, and even get relevant hashtag suggestions to increase post reach and visibility.
Sprout Social
It is a powerful social media management platform supporting multiple networks, including Instagram. It provides comprehensive analytics, scheduling and publishing, and even social listening. With this tool you get reports on follower growth, engagement, and content performance, Its advanced scheduling features ensure posts are published at the best times. Sprout Social even monitors social media conversations to identify trends and engage with potential Instagram followers.
Canva
It is an intuitive graphic design tool for creating visually appealing content for Instagram. Key features include templates and collaborations. Canva has a wide range of customizable templates for posts, stories, and ads, in addition to various design elements, fonts, and stock photos to enhance content quality. It also enables team collaboration on design projects, ensuring consistent branding.
Hashtagify.me
It is a specialized tool for hashtag research and analytics. Its features include not only hashtag suggestions but also trend analysis and influencer insights. So besides recommendations about popular and relevant hashtags to increase post visibility, you can also track trending hashtags to keep users updated with current trends. Moreover, Hashtagify.me helps to identify top influencers using specific hashtags, useful for collaborations.
Iconosquare
It is an analytics and management tool for Instagram and other social media platforms. Key features include in-depth analytics, scheduling, and competitor analysis. Iconosquare provides detailed insights into follower growth, engagement rates, and post performance while allowing easy scheduling of posts and stories for consistent posting. It also offers insights into competitors’ performance to help refine strategies.
Using these tools can significantly enhance your Instagram strategy, leading to increased followers and engagement. But to develop a more effective and efficient approach to growing your Instagram presence, you need to know lots of techniques and strategies.
Dive into knowledge
We already covered the most important topics and techniques to boost your Instagram follower count:
- social media marketing
- best practices for Instagram stories
- creating engaging Instagram captions
- best times to post on Instagram
- Instagram Reels optimization tips
- running Instagram ads for follower growth
- organic reach on Instagram
But there are also many factors to consider:
Audience engagement tactics
Strategies for engaging with your audience on platforms like Instagram involve actively interacting with and involving your followers. This includes promptly responding to comments and messages, initiating conversations with questions or polls, and promoting community involvement by sharing content created by users. Additionally, hosting Instagram contests and giveaways and focusing on building a loyal Instagram community are effective tactics. By consistently engaging with your audience, you can strengthen connections, foster brand loyalty, and encourage deeper interactions on your social media channels.
Growing your Instagram account organically
Growing your Instagram account organically involves strategically collaborating with micro-influencers, who possess a dedicated and engaged following within your niche. By partnering with these influencers, you can leverage their credibility and reach to introduce your brand or content to a targeted audience authentically. This approach fosters trust, expands your reach, and enhances engagement as their followers are more likely to engage with your posts and follow your account.
Tracking your Instagram follower growth
Tracking your Instagram follower growth involves regularly monitoring the number of followers your account gains or loses over time. It also includes analyzing your Instagram audience demographics, such as age, gender, location, and interests, using tools like Instagram Insights. By understanding these demographics, you can tailor your content strategy to better resonate with your target audience and optimize engagement. Additionally, tracking follower growth allows you to identify trends and patterns in your audience’s behavior, enabling you to adjust your approach and refine your Instagram marketing efforts effectively.
Attracting real Instagram followers
Attracting genuine Instagram followers involves building real connections through engaging content and interaction. Avoiding fake followers on Instagram is important, as they do not contribute to meaningful engagement. Emphasizing authenticity in your strategy helps cultivate a loyal following genuinely interested in your brand and content, leading to a more active and engaged community.
Unethical tactics for increasing Instagram followers
Deceptive strategies often include purchasing fake followers from services that sell large quantities for a fee. These artificial accounts do not interact genuinely with your content and may result in inflated follower counts that provide little actual benefit to your account’s growth or engagement metrics.
Another unethical method involves using automated bots to like, comment, or follow other users with the expectation of receiving reciprocal actions. While these bots can create an illusion of engagement, they often generate spammy interactions that annoy authentic users and violate Instagram’s community guidelines.
Furthermore, some individuals or brands participate in follower exchange schemes where they agree to follow each other’s accounts solely to boost their follower numbers. While this strategy may temporarily increase follower counts, it does not encourage genuine interest in your content or cultivate a loyal audience base.
Ultimately, relying on unethical tactics to increase Instagram followers risks damaging your reputation and credibility. It is crucial to prioritize organic growth strategies focused on producing valuable content and fostering genuine connections with your audience to sustain meaningful engagement and growth on the platform.
Frequently asked questions
Instagram algorithm explained
The Instagram algorithm prioritizes posts in a user’s feed by predicting their engagement potential, taking into account factors such as previous interactions and interests. It also values recency, favoring newer posts to keep the feed up-to-date. Moreover, the algorithm emphasizes relationships, showing more content from accounts that users frequently engage with.
How to write an Instagram bio that converts
To create an Instagram bio that truly converts, make sure to showcase who you are and what you offer in a captivating and concise way. Add a call-to-action, like a link to your website or a prompt to follow you for awesome content. Spice it up with relevant keywords and fun emojis to make it visually appealing and easy to grasp at a glance.
Instagram post size and dimensions
- Instagram offers to show your creativity with posts, ranging from square to portrait and landscape formats, each optimized at 1080 pixels by 1080 pixels for visuals that captivate followers.
- Stories, standing tall at 1080 pixels wide by 1920 pixels high, bring immersive, fleeting moments to life in vertical format, perfect for behind-the-scenes peeks and interactive content.
- Reels unlock short-form video potential with dynamic options in both vertical (9:16 aspect ratio) and horizontal (16:9 aspect ratio) orientations, encouraging playful creativity with music, effects, and up to 60 seconds of footage.
The best content marketing strategy
Developing an engaging content marketing strategy requires consistently creating compelling and valuable content that deeply connects with your audience’s interests and needs. This not only establishes your brand’s credibility but also cultivates trust and loyalty among your followers. Utilizing diverse channels—from social media platforms to blogs and videos—you can effectively send your message and engage a wider audience. Ultimately, a well-crafted content strategy drives both traffic and conversions but also builds long-term relationships with your customers.
The most effective brand awareness strategies
Effective brand awareness strategies leverage multiple channels such as social media, influencer partnerships, and collaborative content initiatives to reach a broad audience. Maintaining consistent messaging and visual identity across these platforms enhances brand recognition, while compelling storytelling and customer-focused content foster emotional connections. By analyzing metrics and adjusting strategies based on audience feedback, brands can continuously improve their visibility and recognition in the marketplace.
Conclusion
Achieving growth in Instagram followers demands a deliberate strategy that values authenticity and sincere interaction. While quick fixes like buying followers or employing automated bots may bring short-term benefits, they jeopardize long-term success by compromising the integrity and trustworthiness of your account. It’s crucial for individuals and brands to emphasize organic growth strategies, such as crafting valuable content, genuinely engaging with followers, and nurturing meaningful connections within their community. By cultivating a devoted and active audience through ethical practices, Instagram users can build a solid presence that fosters lasting growth and meaningful interaction. And don’t forget to protect your Instagram account, we have a quick guide on «how to avoid falling victim to hackers».
